Following its work since 2000 to preserve the Yellow Sea Ecoregion, WWF has had phenomenal success across Korea with Earth Hour, WWF's global grassroots movement for the planet. To build on these successes, WWF has decided to open an office in the country.
"WWF is very excited to establish a presence in Korea, a country at the vanguard of digital and technological innovation, which has shown itself to be a regional and global leader in creating smart solutions for sustainable lifestyles," said Dr Marco Lambertini, WWF International's Director General Designate, attending the launch events in Seoul.
"This is a proud moment for Korea to welcome WWF on its shores. Korean people want to live well and sustainably, and be a part of the solution. Choosing cleaner energies, greener transport options, and consuming eco-friendly products like certified sustainable seafood, are all ways Korean people can and will make a difference," said Mr Yang In-Mo, Co-Chairperson of the WWF-Korea Board of Trustees.
WWF works globally to encourage sustainable consumption, to cut pollution and waste, to save biological diversity, and reduce people’s impact on the natural world.
"The way Koreans have energetically and creatively embraced Earth Hour shows something of the potential for ideas, action and positive change here," said Mr Yang.
"WWF is grateful to the Korean government, the Seoul Metropolitan Government, Yulchon Attorneys at Law, Hankuk University of Foreign Studies, the global advertising company Cheil, and all our supporters and volunteers who have made this moment possible by believing in our mission and dreams. We look forward to working with you all in creating a future where people live in harmony with nature," said Dr Lambertini.
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